Completed contest

A 60 year old logo in need of revamping!

Mathieu Lachapelle needed a new logo design and created a contest on 99designs.

A winner was selected from 351 designs submitted by 51 freelance designers.

351
entries
51
designers
1
winner

One of the designers who made it happen

Winner - andrux
andrux was great to work with. two thumbs up
- Darcycamp

How Mathieu Lachapelle started their logo design journey

Company name

Dubé et Loiselle

Overview

We are looking to revamp our logo.
We would like this new logo to tie in with the services we are offering:

▪ Fast and effective delivery
▪ Quality foods
▪ Excellent service

We are a food distributor established in 1948. 60 years later, we now own a private 20 truck fleet, work with 150 employees and we have a customers network covering a huge part of Quebec (Canada). Our customers receive weekly, thousands of our products such as:

▪ Dry food products : spices, candy bars, juice, crackers, cereal, pasta
▪ Fresh food products: dairy, bread, meat, ready to eat salads, eggs
▪ Deep-frozen food products: ice cream, fruits and veggies, cake, fish, soup

Furthermore, we offer other services that set us apart from other food distributors:

▪ Experimental kitchen with a corporate chef
▪ Themed training sessions for specific customers
▪ Annual recipe book
▪ Annual food tradeshow
▪ Sustainable program

Tell us a bit about who you are and the people you reach

Cooks, chefs, schools, gourmet restaurants, fast-food chains, hospitals

Requirements

The logo needs to be powerful and straight forward. Keep in mind that it will be on our delivery trucks.

The logo has to represent the following characteristics:

▪ International delivery service
▪ Modern and professional
▪ Clean and simple
▪ Represents our tasty premium quality foods
▪ Appetizing colours

*** Please note
A green element could be integrated to reflect our sustainable program
The ‘’ET’’ of Dubé ET Loiselle could be deleted of the logo

Do not use the following elements

▪ Chef
▪ Chef hat
▪ Waiter
▪ Italic font typical for fast delivery
▪ ‘’Official like’’ quality stamps
▪ Characters or faces

Custom package

US$363

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