20 Years in Auto Finance. Time for a New Logo.

Carloan.com

Since 1989 Interactive Financial Marketing Group (IFMG) has helped over 4.5 million consumers find car loans through a national network of lenders and auto dealers. Our customers are primarily auto dealers who specialize in a variety of credit situations. IFMG provides contact management software, training, and marketing services to its customers. We’re a division of Dominion Enterprises, a leading digital marketing services corporation.

Carloan.com is our leading auto finance domain, holding a firm hold on top organic results in several key search terms. Our long-term plan for the domain is to build it into a stronger brand, a positive resource for those researching and needing a car loan. A new logo helps us move in that direction.

B2C: 1) US adults ages 18-49 who intend to purchase a car within the next 30 days and require an alternate loan source. Consumers have some college, have HH income of 40-75k per year, and hold mostly blue collar employment. They rent their homes nearly 3 to 1 over ownership. 2) US adults ages 18-49 researching their next car purchase.

B2B: US auto retail decision makers ages 25-54, male, “driver” personalities. Relationship, professionalism, and ROI are their biggest influences.

Carloan.com needs a new logo. The new logo should be consumer friendly yet be flexible to be used in a B2B capacity. Trust, Security, Knowledge, Integrity, and Leadership are values the logo should represent. There is a fun side to Carloan.com too as historically the brand has sponsored NASCAR, used humor in our advertising, and has serviced the auto industry for over 20 years.

Converting site visitors to completed car loan applications is our main objective. Trust, security, and credibility are critical components that support conversion. Our new web site will also feature news and trends in automotive finance, advice, and tips on how to secure auto financing. Our secondary goal is to grow positive relationships with site visitors and become a stronger resource for their auto shopping experience.

The following requirements apply:

1) Maintain current color scheme of green/blue (or close variation): Green = Pantone: 361 CVC or CMYK: 80:0:100:0 • Blue = Pantone: 287 CVC or CMYK 96:76:14:4
2) Project our values (in brief).
3) Stay away from cartoonish exaggeration.
4) Flexible design for both B2C and B2B application.
5) Multiple file types for print and web use.