The design must appeal to both male and female. There are no set colours here. Go for it!
We want the AATFA Logo to be representative of a new generation, where the sky is the limit for talented young people. We will provide the opportunities for them - it is up to our youth to make the most of it. We want them to embrace AATFA and unleash the potential of youth.
The Target market is 13-19 age group. At the moment it is predominantly females but we want to get the guys involved. Extension of the scope of the competition should help secure this.
We also want appeal to parents as a lot of parents support their kids with the event.
The Apex Australia Teenage Fashion Awards (AATFA) has been an annual event for Apex Australia over the past 17 years.It is run in conjunction with secondary schools throughout Australia.
AATFA is a unique opportunity for students interested in design industries to demonstrate their skill and flair through a friendly competition. The Awards are an extraordinary co-curricular experience, which offers students the opportunity and encouragement to explore their design creatitvity through the development of a youth focused event.
Checkout AATFA at http://www.aatfa.org.au/
Checkout Apex at http://www.apex.org.au/
How the competition is run:
AATFA is the only teenage fashion event of its kind in Australia that enables teenagers to experience the exciting world of fashion and design. Teenagers enter their local events and win the opportunity to progress from Regional Finals through to State & eventually the National Final held at Fox Studio's in Sydney. Through the logo we want to portray that the exciting world of is right on your doorstep with aatfa. Any kid, aged 13-19, anywhere in Australia can enter this competition and win the opportunity to meet other young designers and together showcase their talent at a Gala Event, complete with television and media coverage.
AATFA Categories include Casual Wear, Formal Wear, Fantasy Wear & My Culture.