Here follows a 'character' set of the organisation:
1. It's important to note that the name 'RealBru' has some significant meanings to it:
A. 'Bru' is South African slang for 'brother' (it's pronounced brew, or brū)
So the first meaning is 'real brother', as in to be really there for people, to care.
B. The other meaning is just that we want to be 'real' people, authentic, down to earth, people loving, not fake in any way.
C. The last meaning is in the similar sound of brū and brew - as in real brew - real coffee. Authentic and great coffee.
Hope that all makes sense.
Demonstrate love - love God, and love others
Deliver excellence - provide great products that are ethically sourced and offer a unique
Create community - bring local communities together. Especially cross-culturally and cross-socio-economically.
Celebrate life - laugh, have fun, enjoy each other, share life.
To be an innovative, community orientated coffee destination that brings Light to lives, connects communities and helps chosen charities.
A top-notch coffee shop:
Sublime coffee and superlative products. To be a coffee shop that wins awards for it’s coffee and food. Creative, Fresh, Locally and Ethically sourced, Perfectly presented and Continuously Improving.
Real Service. Where we serve people with our best in every way, not because they add to our bottom line but because they are intrinsically valuable. Service that is friendly, fun, engaging, but not subservient.
Reasonably priced. Not cheap, not overly expensive, just reasonable.
Ethically Profitable. Clever ways to increase profitability must be sought whilst always keeping firmly ethical. Excessive profits are not ethical because someone is losing somewhere.
Helping and caring for people wherever possible.
Facilitating intentional journeys for people to take towards the light.
A community focussed coffee shop:
Locally sourced and produced products.
Using the coffee shop as a base from which discussion groups can be hosted that bring the community together to discuss meaningful, spiritual, developmental, and South African things. The topics must bring together rather than divide.