How susan v started their other business or advertising journey
Who are you known as?
Ape Action Africa
What industry do you think your business is most related to?
Animal & Pet
Tell us a bit about who you are and the people you reach
AAA rescues orphan gorillas and chimpanzees from poachers in Africa and gives them rehabilitation and safety in their rainforest sanctuary in Cameroon. Target audiences include sanctuary visitors and supporters all over the world. 2016 is AAA's 20th anniversary. See also: http://www.apeactionafrica.org/index
What inspires you and how do you envision the design for your business?
We need an emblem for the 20th anniversary for print use - posters, flyers, t-shirts etc. and embroidery on fleece vests, caps etc. We also need a great t-shirt, but that might need to be a separate contest.
Signature graphics include logo, adult gorilla silhouette, b/w infant gorilla portrait. Would be nice to incorporate the logo in emblem; there's no bug version but it could be reduced in number of colors, even to 1c for printing. Tag line will be too small for emblem use.
Logo is well-known, can be reduced in relative size. 20th anniversary is the big event.