Scrubs Magazine at http://scrubsmag.com
We are a lifestyle magazine for nurses with both a print and online component. Our tools will be featured not only on our site but on a number of sister sites as well.
We're a nurse-centric site. Our audience is typically between 35 and 50 years old, 80-90% female. 75% of nurses are married with an annual income of around $60K. Nurses are educated and take their jobs very seriously, but come to our site for relaxation, fun, advice and stress relief.
We aim to appeal to our nurse community who are clicking into the tool not only from our site but from Facebook and Twitter. We also need a popup component that we can share with other nurse sites who wish to offer the tool to their audiences.
WIREFRAMES ARE NOW ATTACHED!
This tool is taking the content from here: http://scrubsmag.com/how-do-i-deal/ and turning it into a fun application that is easy for nurses to use and can be shared with other websites.
> The tool should be no wider than 600 pixels.
> The tool must match our color palette and should use Lucida Fax font for text that is a graphic and not HTML. HTML font is Times for titles and Arial for articles.
Stage 1: Ask page
Stage 2: Answer page (content sample: http://scrubsmag.com/how-do-i-deal-…ed-abuse/).
Stage 1.5: Submit a question
Stage 2.5: Suggest your own expert answer
The tool should be able to be embedded in our site and standalone as a popup tool. The embedded version will be embedded somewhat like this:
The pop-up version should also have our branding, FB Like, Tweet, Email, Print, See more tools, Get our "Weekly Best" email.
We like: ask.com
Files required: Web ready .jpg and layered .psd (RGB)