To get a general idea of a minimum baseline of quality please look at some other graphics look here: https://picasaweb.google.com/ajdanc…directlink
Please meet or beat our previous work's quality.
Feel free to use creative license in coming up with any headlines, taglines and such to improve the piece. Some examples can be found in our previous pieces in the gallery link above
Below is the Style Guide for Marketing Pieces
-- Clean Lines
-- Modern Look but Not Futureistic
-- NO SERIF FONTS (past fonts we use are Arial Series, Eurostile, Trebuchet MS but feel free to try others as long as they are San Serif)
-- Phone Number - Never use parentheses or hyphens. Separate with periods and always include the area code
---- (ex: 561.368.0080)
-- Address Formatting - Always use a Verticle Pipe and if desired use a different color for the Vertical Pipe plucked from the ad’s main colors
---- (ex: 404 Plaza Real | Boca Raton | Florida | 33432)
-- Don't use parentheses. Use Brackets instead when needed. We distinguish our look this way.
-- Stock Photos of People
---- Sex Appeal without being overt
---- Upper Middle Class to Upper Class without being pompus.
---- Models should never appear “homely”
-- Logo - basically a word mark (using Arial Narrow Stretched Wide) with a modified apostrophe for Max’s Grille (see website for example (http://maxsgrille.com). That modified circle apostrophe has been the restaurant’s trademark more or less since it’s inception and should be used when presenting the restaurant’s name in a Logo’d manner. Normal apostrophe may be used when writing “Max’s Grille” in headlines or any other manner.
-- Logo Word Mark “Apostrophe Circle” is the following color code
---- RGB: 252, 176, 64
---- CMYK: 0, 35, 84, 0
-- Never Use Solid Black - Use a very dark grey instead.
We look forward to see what you can do for us with the goal of securing a regular working relationship with you.