How to Get Focused - Get Focused in an Age of Distraction by Scott Scheper
My name is Scott Scheper, and I'm the author of How to Get Focused (http://www.howtogetfocused.com), a book about cutting out distraction and getting focus back in your life.
I've written the book using Wordpress, and releasing the book chapter by chapter. Thus far, chapters of the book have been featured in LifeHacker, YCombinator's Hacker News, Guy Kawasaki's Holy Kaw, The Big Picture, Upstart Entrepreneurs, and more.
It's also featured in the Wordpress Thesis Theme's Showcase.
I began writing How to Get Focused in January 2010. The reason you're reading this is because one night in a late, warm Southern California winter of 2009, I decided that I needed to get my life back. To be perfectly honest, I was inspired after watching the film Julie and Julia. I experienced a profound motivation to write a book. At that time in my life, I felt unfocused, out-of-control, and as if my life was slipping away into mediocrity. I'd work twelve hours, see my wife for a couple hours, get distracted by my dog, play Playstation 3 and then surf my iPhone until I fell asleep at 2 a.m. I could not find the answer to the question I was striving for: How do I get focused?
To counteract this lifestyle, I researched and wrote about the concept of focus, zen, and flow. The site grew rapidly, and I sold pre-orders for the book (which has allowed me to fund this design project).
This book fits into the following categories: self-help, business, entrepreneurship, zen, meditation, how-to, project management and lifestyle.
Similar books that my audience reads: Four Hour Workweek, Blink, Linchpin, Think and Grow Rich, How to Win Friends and Influence People, Zen Habits, The Power of Less, Making Ideas Happen.
50% Male / 50% Female
Primary Age Group: 18 - 34
Secondary Age Group: 35 - 49
Mostly Single with No Kids
Household Income: Over $100k
Mostly College Graduates
Title: How to Get Focused
Subtitle: Get Focused in an Age of Distraction
Author: by Scott Scheper
To get a general sense regarding the book's style, I'd recommend first checking out the Table of Contents here: http://howtogetfocused.com/table-of-contents/
Here's a sample chapter that received many compliments: http://howtogetfocused.com/chapters…entrating/
The feelings I want to convey:
Success (think palm trees, and relaxation like the Four Hour Workweek)
I do not have a defined idea for the design of the book, which is why I'm seeking your help; however, I do have a general sense of what might be nice:
- Perhaps an elegant black/white cartoon figure meditating over a bunch of web 2.0 application icons, noise and distraction
- Or perhaps something even simpler (like Outliers book by Malcolm Gladwell simply features a simple symbol on the cover)
Do not feel bound to those two ideas; I'd love to enlist your creativity and style.
Style: I like Helvetica and Georgia (but feel free to be creative)
I've attached two files. One with the meditating figure, and another with my picture (if you want to design a back cover with my face on it for extra credit).
Thanks a lot for your creativity!
- Scott Scheper