Filmmaker in a Box: A Case Study of a Micro-Budget Feature Film
We are independent media distributor specializing in low budget films and documentaries. We have made several small films and are taking this opportunity to create a product that will educate and inform filmmakers about the process of making a small film from top to bottom, covering every single element of the process. We have been real D.I.Y.'ers for years and want to pass along the knowledge we have accumulated and applied in the production of an independent feature film.
This product is aimed at independent filmmakers looking to either make their first film or those who have previously made films with a great degree of difficulty. It is also aimed at college students, either entering or just graduating from film schools, looking for a leg up on their peers. We imagine someone who purchases this product would also purchase such software as Final Draft, Final Cut, some form of scheduling and budgeting program (Movie Magic, Entertainment Partners, Gorilla, etc...). We are targeting consumer who possess more than a passing curiosity in filmmaking and would use the lessons found within this product to go make their own film. It is educational/instructional first, entertainment second. This product could range in cost from $199 to as high as $399 and should reflect a well-educated, discerning consumer. This is not likely to be an impulse purchase.
This is the key art for a multimedia educational DVD set meant to serve as a case study of how to make a low-budget, independent film. This product will feature over 18 hours of behind-the-scenes inforamtion on 10-12 DVDs including:
Detailed interviews with the entire cast & crew.
Discussions on: casting, funding, contracts, schedule, budget, every day of production, technology, editing, writing, sound, music and more.
It will also contain contracts, call sheets, schedules, script drafts – all in their entirety – including every line of the actual budget.
We expect this product to retail in excess of $199 and it should be presented as a high quality, professional product.
The design must be tabloid size (11x17) at 300 dpi. The design must incorporate the logo concept, although the designer has free rein in altering the logo colors to suit/compliment the design.
The product is aimed at young, professionally-driven, independent filmmakers and should reflect their interests. It also should allow for things like endorsement quotes (mock up place holders). You don't need to list the features so much as convey what the product is like in a visually arresting way.
This is an excellent opportunity for future work as we will likely employ the winning designer to come up with the rest of the packaging.