BuildDirect is an online retailer/distributor of building materials, mainly flooring. We do business worldwide with a focus on North America. In addition to selling great products we aim to become the best source of information on the web about our products and industry.
Our target audience for our products is generally college educated women 30-45 who are reasonably affluent where they are their partners are actively engaged in planning or completing home improvement products. Our secondary target is small building contractors.
For this new website the target for the content is both the personas mentioned above plus bloggers and journalists interested in the building industry, with a particular focus on increasing home values and on environmentally friendly or "green" building products and practices.
For this product we are actually looking for feedback on the name of the site itself. We are looking for ideas for a title/name that would be catchy, interesting, perhaps a little bit on the light-hearted or "fun" side. It should try to incorporate some elements such as "builder", "building", "construction", "home", "green building", etc.
The sample site can be seen at http://blog.builddirect.com/coolhomefacts/
Please feel free to ask questions or ask for feedback but right now we are really looking for the name only but "wordmarks" or logos incorporating the colors on the site with the proposed name are also welcome.