How Lee at Intellibev started their other graphic design journey
None, using beverag description only "Iced Mocha Latte"
We are a beverage production company that sells fountain machine syrup bag in box items to convenience stores. You can see my other projects for a guide.
Tell us a bit about who you are and the people you reach
Audience is a typical convenience store customer, skews male, 18 - 35 BUT this product is intended to broaden the draw and also target females (same age group) whilst not abanding the core demographic. Ethnicity of the group is predominatly white and hispanic.
The label used on a fountain machine is small and in 2 sizes.
1) 2" x 2"
2) 3" high by 2" wide (which includes a 1/8" bleed around the edge).
Finished artwork is required in .ai and .jpeg formats.
Because the label is small it pays to keep the design simple. Also there are 20 other competitor products on the machine and we want to stand out. That said it is an iced coffee product so the design must represent the product effectively. I will attach a picture of an actual fountain machine to provide context for the label location. And an image of an actual label design that we use for our "Melon Agua Fresca" product.