Completed contest

Retail Package Design for Bread Loaf

wbaking needed a new other design and created a contest on 99designs.

A winner was selected from 101 designs submitted by 9 freelance designers.

101
entries
9
designers
1
winner

How wbaking started their other graphic design journey

Summary

We are launching new bread products into the retail market and need new packaging designed. We are looking for a simple, clean design that is less corporate and more artisinal or vintage in style utilizing our current logo (link in product description). We need this bread bag design to be easily read from a distance so that customers are drawn in to read the smaller text.

We need 3 sections designed:
A) Main label design which must be 4.5 inches wide and 4.5 to 5.5 inches tall.
B) Two (2) side panels which must be 4.5 to 5.5 inches long and 2 inches tall.

We will feedback and rate every entry.
Good luck and Thank you!

Company name

Wheatland

What inspires you and how do you envision the design for your business?

We are a wholesale bread bakery selling to distributors, food service companies and markets. Our bakery is based in tradition with artisanal old world styles but with forward thinking products. We are innovative in our industry as we incorporate food chemistry and new, naturally healthy ingredients into the devlopment of original products as well as the standard line of breads.

We are a family owned business run by three siblings. We take great pride in the personal relationships we build with our customers as well as in the high quality of our products.

We are looking for an original bread bag design that communicates the message of our family owned and operated bussiness while being of high enough quality to allow us to compete with larger corporate bread producers.

THREE COMPONENTS TO THIS PROJECT:

1. MAIN LABEL

a. must be no more than 4.5 inches wide and 4.5 to 5.5 inches tall (can be any shape: rectangle, oval, etc., creativity is encouraged)

b. must include our company logo-link to .eps file:

http://www.slingfile.com/file/39149…72d0f.html

c. must include product name "Buttermilk Whole Grain Bread with Chia & Flax" in large, clean, easy to read font (though "with chia & flax" may be a different type or size font)

d. must include the text line "good source of fiber"

e. must include the text line "good source of Omega-3s"

f. must include the information:

Per serving

5g Fiber

2.5g Chia

5g Protein

9 Whole Grains

g. May contain additional graphics to enhance the overal design

2. SIDE PANEL #1

a. Must be no larger than 2 inches tall and 4.5 to 5.5 inches long

b. will include product nutritional information and product ingredients (to be given to winning designer only for inclusion with finished project files).

3. SIDE PANEL #2

a. Must be no larger than 2 inches tall and 4.5 to 5.5 inches long

b. will include a company description and barcode (to be given to winning designer only for inclusion with finished project files). 

Wants

- Clean and contemporary yet artisanal and warm, original design that communicates a high quality product
- Clear and easily readible fonts
- Simple is better
- Main label may be any shape as long as the shape compliments an appealing overall design
- Main label text may utilize various font types
- Any color combinations are acceptable as long as they work with our logo colors
- Use current logo on Main Label- link to .eps file: http://www.slingfile.com/file/39149…72d0f.html
- project delivered in vector format (.eps)

Don't want

- Corporate, cold design
- Busy or hard to read main label

Custom package

US$239

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Deliverables

PSD
AI
EPS
PDF
PNG
JPG

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