How The Rooster started their other graphic design journey
The name of the restaurant is Rooster's Beak.
My name is Jonathan Marks. I have been working in restaurants as cook/chef/director for some years now, and have finally worked towards realizing a dream to open my own place. I love food and drink, and the commraderie a small local restaurant can provide. I hope to achieve this and more.
Tell us a bit about who you are and the people you reach
The target audience is pretty broad. It is a restaurant, so I want to appeal to lots of people, and have the kind of atmosphere and ambience that welcomes everyone. We are a "downtown" restaurant, which for my city usually means a little younger and really eclectic crowds. There is a large medical community in the area along with a university, and some government complex; so our lunch crowd will be a really interesting mix. My city is small and is surrounded by vast suburbia and country, so successfull restaurants have to be sort of destination places. In other words, people go a little out of there way to come because everyone drives. There is not a large foot traffic demographic. This, for me, adds extra emphasis to be unique, and have a really cool graphic.
Since the restaurant is called, Rooster's Beak, I am obviously looking for a depiction of a Rooster. What I have in mind is something edgy, almost tribal looking with some embellishments on the beak, eyes, cockscomb, etc. It can be a profile of the head, or the body. I am NOT looking for something like the country rooster you might find at Cracker Barrel or Wal-Mart. I do not want a lot of colors. Mostly black lines and if anything, dark reds, yellows, oranges, blues. The graphic needs to be able to be converted down for a business card, and rendered wall size for the interior of the actual restaurant. I don't want something goofy and silly that you might find at Disney...you know, a rooster with sunglasses, holding a taco, and smiling. The key words for me are edgy, tribal, cool, eye catching. I want people to see the graphic and know it is this restaurant. I have had some setbacks already trying to find a graphic, so the sooner the better. I am very eager to find something, and look forward to seeing the results!