A premium baby care / skin care brand
A premium baby care brand, developing hypo-allergenic baby products sold in supermarkets across Europe. The products are used out-of-home, main bebefit they offer is a fresh clean feeling for the baby & mother.
“New affordable price for same as before great bath-fresh clean feeling.”
1. Target audience: All mothers with babies 0-36 months. Her barriers: the very high price of our brand versus all competitors in the market (50%-100% more expensive).
2. Communication objective of the sticker: “New affordable price for same as before great bath-fresh clean feeling.”.
The sticker needs 2 communicate 2 things:
1. A breakthrough price decrease on our products
2. Premium quality & Great product performance (“great bath-fresh clean feeling”)
i) Sticker design , as per the above communication objectives. Shape = Unlimited
2. Style - "Baby Style" :-)
• See style guidelines attached.
• Joyful, genuine, insightful
• 4 colors max.
• Use pastel colors / textures - see PPT
• Black, Brown – NOT ALLOWED.
• We’re looking for a “vector illustration” style. Photography elements not allowed.
• The sticker elements needs to be flexible for text changes (e.g. add 10% off, 25% off etc.) & adaptation to different languages.
• Symbols allowed - e.g. PRICE symbols (arrow signs ↓, %, coins etc.), and / or BATH / CLEAN symbols (bubble, soap, water, drop, tub etc.).
• Optional: use 1-2 words / text (“price”, “discount” etc.) as a place holder (we will change exact wording depending on market)
• Final submission in layered PSD.
- Chosen designer will have an opportunity to work with us as a freelancer for future projects.
- We will close the competition on Nov 16, early submissions will be prioritized.