Riley Grace is an up and coming singer/songwriter with a rock edge who is about to launch her new album and take the world by storm. Think metallica meets fionna apple meets the twilight movies series. Riley is a strong and powerful singer with a good mix of strength and vulnerability. We have attached an mp3 track so you can get a better idea of the artists genre.
Our target audience is a young and edgy music lover. The typical fan will be from the ages 15 - 30 year old and will appeal to both men and women. Also a typical fan would be the type of person who is also a fan of the Twilight and Underworld movies series.
The requirements of this project is to create a header graphic for the RileyGrace.com homepage. The dimensions of the graphic need to be exactly 950px in width, and anywhere from 275px to 300px in height.
Attached are the homepage design (.psd file - ignore the current header) we are going to use, as well as 3 different .psd's (and 1 .eps if you need it) for examples of the logo we want to use and also an image of Riley Grace herself.
The overall mood should really follow the image that we captured of Riley Grace, but needs to also incorporate the logo and fit with the colors of the homepage design. Specifically, we really would like the logo to pop out but NOT with too much frills around, but more with the use of background lighting and drop shadows. Additional graphics should be used to add to the overall tone, but not be too distracting from the logo or the image itself. Also, logo should be to the left side of the image.
In addition I have listed some keywords that represent what we are and aren't looking for:
The sky is the limit with this and we are looking for a really creative look that sets apart the brand for the artist from the rest.