How Craig Aberle started their other design journey
Who are you known as?
Barcode Media Group, Inc
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Barcode.com - publishes The Bar Code News - the industry's leading daily bar code publication. We want to encourage and inspire innovation in the bar code world. The current style of bar code readers found at leading retailers everywhere hasn't changed much in the last few decades. Can you help the industry by coming up with a design for a bar code reader that might be fun, hip, more functional, easier to use, smaller, etc?
What inspires you and how do you envision the design for your business?
Needed: a better bar code reading device. Bar code readers are boring, mundane, and they all tend to look and work alike. We are looking to bring some innovative ideas to the bar code industry. For example - could a toy store have a bar code reader that looked like a Star Wars light saber? And, instead of a boring beep, it made an interesting sound. Could a record/CD store have a bar code reader that was themed for a major rock star? Or played a riff (downloadable perhaps), instead of that boring beep?
Could a jewelry store have a bar code reader that looked like a piece jewelry? How about device covers - the same way we personalize our cell phones, could we personalize our bar code readers?
We want to push the envelope!