We need a design for our Winter course catalog that describes all our
courses in voice, guitar, drums, bass, keys, ukulele, etc. The catalog
will be 6" by 9", full color.
The Blue Bear logo.
The title “2015 Winter Catalog”
The subtitle “Classes, Workshops, Lessons” (commas not necessary)
A photo (preferably the dominant element on the page - photo sample
Rockin’ (This is a school of rock – the design should be fun and
energetic, but it has to speak primarily to adults – not kids).
Welcoming (We want people to look at the design and say “I want to
go there. That looks fun – and I don’t feel intimidated!”)
Authentic (The vibe of the school isn’t pretentious, and our
instructors are working musicians. This is the real deal – the real
school of rock.)
A combination of photography/illustration may be used, but we’d like
to maintain the ability to swap out a photo to change it up (we may
use this design for multiple seasons). We’ve provided 3 photos: any
or all may be used. If you only use one - please use the adult.
We’d like to make use of texture, as well as some retro influences
interpreted in a modern way. We don’t want the piece to look like it
comes straight out of the 70s or 80s; it should be clearly “now.”
We also like the use of different graphically layered elements.
The school is based in San Francisco. It is a real San Francisco
institution; bringing in elements of San Francisco’s
architecture/history would be welcomed, but not required.
The school does not have a current clear visual identity. The bumpers
are off – we want to see a variety of ideas! Color palate is open -
we don't want to look too "little kid-ish," so if you're using bright
colors to convey energy, please balance them with texture/other
elements as appropriate.
***Please note: We want this to be clearly not 80s, and the tone
cannot be overly heavy/rockin'; we still need to convey welcoming and