Excellent designer with a great design sense. They say that you can judge a business/freelancer by their repeat customers. Well, I'm a 3 time repeat customer with RAFDdesign so far.
How caparyanc started their postcard, flyer or print journey
Who are you known as?
The Pastoral Pig
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We are a craft butcher shop serving pasture raised and grass fed meats. We work with local farmers who abide by the highest standards of animal husbandry. We receive our animals whole and do all of our butchery in house as well as make our own sausages and a number of prepared foods.
What inspires you and how do you envision the design for your business?
We are doing our first direct mail postcard to raise awareness about our business and educate our community about what we offer and why we are different. We would like to ensure a simple, modern, gourmet look & feel similar to our store and other promotional materials (provided for reference). Please note that the postcard will "wrap-around" the local paper - visual example provided as reference, in addition to specs. Therefore it's especially important that the "front" visual be simple and eye catching since it will be against a busy background. As you will see our logo colors are green/white, we also have a lot of black and gray in our store. So those are generally the colors I'd like to work with.
I am including a number of other materials for reference (logo, print ads, grand opening flyer, posters). In addition I've included a "Postcard Draft"... which includes the main content we want to include and a rough layout... but I'm absolutely open to changing things around and suggestions on how to lay it all out. I've included a number of photos so you see what's available, they don't all need to be included. However we really like the image currently on the cover (hands holding the ribeye) and would like to keep that one highlighted there. Any of the images seen on the materials here, or our website (http://www.thepastoralpig.com), are available for use.