Gourmet Coffee Subscription Mailshot Insert

Blue Coffee Box

We are a gourmet, speciality coffee subscription. Our customers are people who like or aspire to the better things in life and can afford to treat themselves. They probably appreciate good food and fine wine

Double-sided A5 flyer/insert. It will be inserted in other people's mailshots and packages. It needs to say exactly what we do, how it works and to make it tempting to try one of our boxes.

Please note that the website image of a coffee cup and bag are incorrect. Do not use them.

Also, do not feature coffee beans too much as that makes people think that it's beans only. We will supply as whole beans or ground as required.

I've attached our current version and it's good but needs more flair and more appeal. You can use the same information or take it from our website.

The new offer page is http://www.BlueCoffeeBox.com/special

The NEW offer will be to try your first box for only £8.99 (that's half price). The new offer code is MS67EF98. Please make it look like this code was printed on just for them; as if it is specially printed.

This is a special offer. The OFFER should be the stand-out feature. It should be a contrast colour that can be seen from 10 metres (30 feet) away. I have given our company colours but the reader should be attracted by the OFFER. Use your designer's imagination.

You should be able to see how subscription boxes work but see examples at http://www.Mistobox.com (coffee subscription), http://www.hellofresh.co.uk, http://www.graze.com/uk, http://www.birchbox.com.
I've also attached examples of inserts from other successful, food subscription services. These examples work so will be a big help.

You can see the product at http://www.bluecoffeebox.com/ (try the subscription to see how it works and get ideas).

This is for the UK only. I've attached our brand identity information so please use this.

You may ask any questions.

On the website home page is an image of a coffee cup and bag. This is not correct. It is a mockup and should not be used as our product does not look like that.

This competition will be quick. The finished output must be supplied as hi-res PDFs using the attached specifications from our printers.

Due to mailshot weight restraints, the finished product will be printed on 170gsm maximum.