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How Bhdaughton started their postcard, flyer or print journey
Who are you known as?
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are an energy efficiency firm that runs programs for Utilities. Working in the commercial, municipal and residential sectors.
What inspires you and how do you envision the design for your business?
We are looking to make a case study template to highlight local businesses that have implemented energy efficiency projects. The front page should have space for a picture that represents at least 60% of the top of the page. There should be room for 3 sentences under the photo.
The back of the page should be divided in two (either horizontal, vertical or somehow spatially) the top will be where we talk about the specifics of the energy efficiency project and the bottom will be a call to action fort other businesses in that sector. This will be used to promote and educate energy efficiency in a medium-sized California city. Please incorporate the attached City Logo. Feel free to use similar colors in design.
Design should be simple, crisp, easy to read, should make the reader want to flip the page over, not cramped, no more than 3-4 colors. No clip art or cheesy images. Please specify fonts types and sizes.
The target audience is small business owners. The value proposition is that their peers are taking action and saving money and so should they. The call to action is about savings money as opposed to "being green". All final documents must be in Illustrator.