Create a high impact London Underground campaign for Veganuary.
Check out matthew xD's Poster contest…
What industry do you think your business is most related to?
Community & Non-Profit
Tell us a bit about who you are and the people you reach
Veganuary aims to reduce the suffering of animals by encouraging people to try a vegan diet for the month of January.
What inspires you and how do you envision the design for your business?
We need a poster designing for a campaign on the London Underground. The tube car panel specs have a display area of 240mm (high) x 564mm (wide) The ad will have the following elements: 1. A picture of a calf. Please use an image where the calf is front on and looking at the camera. We want the calf to be looking at the people in the carriages and challenging them to think about the message. The calf needs to look like he/she is challenging them to think about how they can help calves and other animals who are suffering. The calf could be in black/white or in colour. 2. The message: Cows must be made pregnant to produce milk, and their babies are usually taken away. Male calves are of little use to the dairy industry, and many are shot. Others are reared and killed for veal or beef. 3. The headline: You can change this. 4. The Call To Action Try Vegan This January (please use the logo already designed for this). 5. Veganuary logo 6. Our website address: Veganuary.com To gain access to our logos and further information please use our Media Hub at: https://veganuary.com/downloads/ and use the password: testing. There are some images of calves there, but also feel free to find your own calf images to suit your design. Please refer to our brand guidelines, but also we're happy for you to be creative if you feel the design will have more impact with other fonts/colours etc. The winning designer will be required to also produce two other posters using the same theme after the contest is finished - but with a baby chick and a pig and different text. We will also need versions of all 3 posters for social media purposes.
We're looking for something stylised which stands out amongst all the other posters, creates an impact and gets people thinking. Veganuary has 10 colours which can be used in the background of the poster if required. We have supplied our brand guidelines document which will help, but we're also happy for designers to come up with something fresh and new. To download logos please use this link: https://veganuary.com/downloads/ and using the password testing. In this download area there are images of calves which you could use. There's also guidelines about which fonts and colours we like (although we're also open to creative flair from designers). We've added a couple of calf images we like, but feel free to locate other images if you think they're more appropriate. The winning designer will then be asked to use the same theme to produce two similar ads - one with a pig and one with a chick. We will also need versions of the ads for Facebook, Twitter and Instagram.
£699 Platinum package
Every design category has flexible pricing for all budgets. Poster starts at £159.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their poster.
Designers across the globe delivered design magic.
matthew xD collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It was a pleasure working with Hass! He is very professional and his designs are top notch. He is detail oriented, listens to feedback well and is able to make adjustments accordingly. I would highly recommend him to anyone looking for a designer!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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