Standard Capital, LLC - http://www.stndcap.com
I am a real estate investment professional who also teaches a course about the same topic at UCLA Extension. I really enjoy what I do. My 250-page book is designed for students in my course and also for clients and potential investors in my projects. The goal of my book is to build credibility for me and my business.
I really enjoy color in painting and illustrations. I like to see the texture of things and shading. I don't so much like the "computer-generated look". I appreciate and enjoy artwork.
Our culture is highly professional and dependable but also young, up-and-coming. My company is only three years old and I am trying hard to build it into a respected established business that is "the best at what we do"--namely, finding solid real estate investments in California and neighboring states.
This project is not technically for my company, it is a personal effort. I will use it for company marketing however I am not aiming to have the branding of the book coordinate with our company branding. The book needs to stand on its own.
My book is aimed at my current clients and potential new clients. These include real estate investors and owners such as very wealthy families; real estate professionals such as brokers and lawyers; and other finance industry professionals and investment companies, including banks with whom I might do business. My audience will appreciate a sophisticated look--something that could conceivably hang on the wall of a beautiful house owned by someone with very good taste.
6 inches wide x max 9 inches tall. The design consists of a man and a woman deciding which of three roads to take. They are standing together but not holding hands. The roads might be labeled with signs, such as a three-way directional sign. The choices are:
2. Shopping Centers
3. Industrial Buildings
The words on the signs might be written in cursive writing rather than block letters, so that the overall effect is more artistic and not too harsh or literal.
Each road leads off into the distance. The overall appearance should be very inviting...the places that the roads go should look appealing, in the same way that the hills are lush and green and the sky is peasant in this example:
It is possible that there could be small buildings that look like apartments, shopping centers and industrial buildings off in the distance where the roads go...but that is not necessary.
I would like for the couple to look like a modern, wealthy couple in their 40s or 50s. They could be dressed in suits but they could just as well be dressed with more individualistic clothing. Also, they do not need to look very realistic. They could also be stylized people. There is room for creativity here.
The single most important item is to make the cover beautiful. Even if you don't win the contest, I promise to look at and appreciate every submission!