America's Incredible Pizza Company
America’s Incredible Pizza Company is a ‘50s-themed Family Entertainment Center with locations in Texas, Oklahoma, Missouri, Louisiana, Tennessee, and Mexico. The all-indoor, smoke and alcohol free facilities feature large, freshly-made pizza, pasta, salad, soup, homestyle food and dessert buffets, plus attractions including go-kart racing (most locations), Route 66 mini golf, mini-bowling , laser tag(some locations), bumper cars, and 100+ video and redemption games. The company is headquartered in Springfield, MO. See website to get the full picture at http://www.incrediblepizza.com
Our customers are primarily families with children age 2 to 12. This postcard will target mothers of children in this age range. Income ranges of this customer will vary from $40,000 USD to $100,000 USD.
These moms will be influenced by their children to come to our fun centers, but will also be the primary decision maker. We are a popular place for kids birthday parties which is the number one way our customers find out about us. They have been to a party of another child or their child goes to a party and tells their mom they want to have their birthday party at Incredible Pizza.
Our primary goal is to interrupt Mom from her busy schedule.
Size: 6" x 11"
Media: Direct Mail
The postcard should be funny. Since we are a 1950's themed restaurant, I'm considering a retro design. We know most moms in our demographic don't "connect" to the 1950's, but they would connect with a retro theme. They may also find classic "homemaker" images from the 1950's to be humorous when compared to today's American Mom. Think of some funny headlines that would work for this contest.
We want Mom (and Dad) to be aware of Incredible Pizza Company as a great option to take a break from meal preparation, and get the entire family to connect together in a safe, fun environment. We also want them to think of us when their child is going to be celebrating a birthday party. You don't have to specifically accomplish all of these goals with your design. However, you may use them in your thought process.
The front side of the postcard should grab their attention and get them laughing or at the very least smiling. The back side of the postcard will be the call to action. (I recognize you will not be designing the back side)An offer on the back will probably be "Kids Eat Free" w/paid adult buffet. My main concern is the front.
I've included some of our current artwork as well as a retro photo I was considering.