The existing Clovely logo can be incorporated into the new design, however this can be in a stylised but recognisable form.
The name of the new Label can be part of the design process.
The Label design needs to in some way relate to, or reflect the active lifestyle of the target audience. We are looking for a clean, fresh, modern look whilst incorporating the features as mentioned above.
The wines will sell for $10-$15 and the design needs to reflect quality and value for money. The target audience will happily pay $15 for a bottle of wine that looks like a $25 bottle.
There will be three wines in the range
There will need to be legally required text placed on the label at the design approval stage.
Please do not create a wine label the same as every other wine label. The more different the better.