Our concept for the image is an Earth with a spigot or tap on it that is pouring natural resources into a bulging bag with GDP and a dollar sign on it. The resources could be forest growth, fish, minerals, maybe even humans. The image is accompanied by the word "ENOUGH..." It will end up on a 4 X 6 postcard, with our own message on the back.
The Earth is being drained of it’s vitality, and it should be shown in a dynamic active movement that shows the relationship between the North's prosperity and the South's poverty. The southern hemisphere is devastated as forests are removed, extractive industries pollute the region, water is contaminated, landfills grow out of control and farm land becomes dessert. The northern hemisphere is overly developed, with skyscrapers and monoculture farms. Is there a way to show this movement? As if the draw of the tap drives this disproportionate development like a drain pulls water out of the sink.
The Earth should not appear totally wasted. There are still some thriving ecosystem intact. Though we should get the feeling that the Earth is in danger of being tapped out!
This image needs to be clear, not too cluttered. It is showing a harsh and painful reality and needs to not overdo or glamorize this image. It will be accompanied by a message that invites change. The tap is the leveraging point wher we can intervene in the system.