We will be the provider of the newest and trendiest information on the national, regional, and local level to the Manhattan, NY area. The websites and other diverse listings will have a positive impact on the quality of life for its readers.
We are looking to enter the market of family with a focus on the woman of the household.
Primary Audience: Families with children; ages: 25-55
Secondary: single women; ages: 25 to seniors
This guide should look very contemporary keeping in mind the female and family target. Also, it should differentiate itself from traditional mundane community resource guides.
- Bright colors
- include title: Manhattan Area Resource Guide; and subtitle: a unique and valuable source for families
("Resource Guide" should be bold and stand out more than "Manhattan Area") -this will allow us to expand to other geographical points by interchanging the location name
- include text: Fall 2009
- SIZE: 11x13 (news letter size
- Include pictures of women and families
- We are looking to feature 2 or 3 businesses on the cover with no more than 7 words in the caption.
Pictures may be in collage form as long as 2-3 are larger in size.