Bell Investment Advisors
Bell Investment Advisors a financial planning firm wants a fresh new newsletter design to family with its recently redesigned logo, stationery suite, and website. The new design reflects the company’s new tagline, “Momentum for Life”. Overall the newsletter design should have a clean, uncluttered, professional look with text broken up by subheads, pull quotes, imagery, and financial charts. See the attached reference materials.
High net worth individuals – HH income 1 MM+
NOTE: See the full brief attached with description of background, and full project scope and requirements: newsletter size, font, color palette... in addition to reference materials.
• Newsletter design must leverage the new logo, stationery suite and web design. You will notice that there are two versions of the logo (see business card & letterhead (text is centered below) and envelope & web page design – text is to the right). We ask that you stick to one version of the logo in the newsletter design. (note: design for other printed collateral to follow e.g. brochure, sales sheets, as well as design for all email communications.)
• Must incorporate the following elements in the newsletter:
o Masthead incorporating the newsletter name “The Opening Bell”
o Include “Volume 20, No.2/October 2010” in masthead
o 3 articles with title, staff photo and by line name and title
o Account Performance report on page 2 – see example in attached previous newsletter.
o Pull quotes from articles
o “Upcoming Events” section
o Design should be clean and modern, and not too stuffy or traditional, but remember this is a financial company so nothing too loud or too playful.
o Include contact info on previous newsletter and both addresses Oakland and Santa Rosa as included in the new letterhead design attached.