Since we're targeting Jewish organizations, the colors should be blue and white (like the Israeli flag). It should also be formatted as a pdf.
If successful in our pitch, these organizations will encourage all of their single/unmarried members to set up profiles on PlentyofGefilteFish.com, so this sell-sheet will be used to sell them on the idea of PoGF. Since we would be partnering with PoF, our design should be similar to theirs: http://www.plentyoffish.com/. Also, it should be 'Google simple, Apple elegant': clean, crisp, refreshing, beautiful, engaging, eye-catching, and easy-to-read.
Here's the copy for the sell sheet:
Raise Money Effortlessly and Sustainably while Promoting Jewish Culture (headline)
PlentyofGefilteFIsh.com -- a new 100% free Jewish dating website (subheading)
Jewish Singles will Love It (headline)
Leverage one of the world's most popular websites -- 1.3 million daily active members
Turn-key, maintenance-free, no expense to you
Upside only -- we do all the work while you consistently earn a generous share of the revenue
Bubbie and Zadie Will Insist On It (headline)
Make it easy and fun for young Jews to be active and engaged (pun intended ;-) in Jewish culture
Deepen your relationship and extend your reach with the "Internet Generation"
Engage and develop future donors and leaders of your organization