How multipleprojects started their print or packaging design journey
Medical-Aesthetic Laser Solutions
I provide doctors with medical/aesthetic lasers and I help them set up their marketing campaigns. This project will help us get a doctor started with double-sided postcards and tri-fold brochures promoting their new laser procedures. Additional work will inevitably come available to the winner of this contest, as our clients will also desire new web pages, new business cards, etc.
Tell us a bit about who you are and the people you reach
The brochures and post cards will be provided in the doctor's waiting room and will be mailed to the patients on his mailing list. This very first design will be directed to podiatry patients in need of warts removed from their feet, treatment of toenail fungus, elimination of lesions and growths, and removal of unsightly veins on their ankles and lower legs, and even some removal of hair from the patient's toes and ankles and lower legs.
The doctors (initially foot and ankle doctors) would be using these to promote their new laser procedures to their patients, initially inviting them to an introductory open house, but then simply promoting the procedures on an ongoing basis.
I need an attractive layered Photoshop file for an oversized double-sided post card and the same design elements worked into a tri-fold (8.5" x 11") brochure, so I can then go into Photoshop and customize each according to the doctor I am working with.
You can see the 8.5" x 5.47" postcard particulars here (and download a Photoshop template):
The initial designs should match and use the same elements:
One or more stock images — two options are attached to the project.
The Fotona Laser logo — brochure attached to project.
A placeholder for the doctor's logo or practice name — attached.
Optional: laser image — attached.
You can use information from this site for your mock-up. This will be one of our first clients to use these postcards and brochures:
"The Headline Will Go Here" (should draw attention)
"The Subheadline Will Go Here"
"The 1st Paragraph of Content Will Go Here"
"Bullet 1" "Bullet 2" "Bullet 3" "Bullet 4" (each will likely cover one procedure they are able to provide)
"The Call to Action Will Go Here" (maybe also a clear "Call to RSVP!")
"Contact Phone Number" (should be very clear and draw attention)
"Physical Address Info"
Optional: small-font doctor credentials paragraph.