We are launching a healthy snack equivalent to Red Bull. Our product/brand is called NaughtyBits and they are algae tabs.
We currently sell our products online through our website http://www.naughtynutritionist.net. But this year we are launching nationwide in retailers throughout the USA.
Our brand identity and packaging are hip, cool, fun, playful and sassy, but also elegant, sophisticated, and high end (its an expensive item)
Our customer is 75% female, healthy, fun, urban, educated, fashionable, age 20-40 .They work, workout, shop, spend lots of money, likes to be thin, pretty, fashionable and have fun..
We need a media kit holder front and back. Its a standard folder and dimensions are attached. BE CREATIVE
OUR AUDIENCE for this media kit are senior editors at top fashion & lifestyle magazines (vogue etc) as well as TV producers at shows like Oprah, We need to grab their attention with a sophisticated, high design folder but something that uses a BIG, BOLD, BLOCK font
(FRONT SIDE: Show JUST our brand name naughtybits in a large BOLD font, our website and our saying "be naughty to be healthy!"
BACK SIDE: use word maps, CROPPED words, interesting graphics. Be sure to list the names of our three products: ENERGY, VITALITY and RECOVERY. If possible, please use a HUGE, CAPITAL LETTER for the start of each of these three words - so they are interesting graphically. creative
Also on the back be sure to show the words "one calorie, one ingredient" ....endless health benefits in an interesting way
BACKGROUND COLOR: either black or white
OTHER COLORS TO USE for graphic elements: black, white, grey, pink. PLEAS ONLY USE SMALL TOUCHES OF PINK
FONTSIZE: our brand name needs to be SO LARGE it spans the ENTIRE FRONT top to bottom or side to side of the front
FONT COLORS; black, white, grey and a bit of PINK
PLACEMENT OF BRAND NAME "naughtybits" should be in tall, bold letters, maybe a mix of colors, sizes, different types, opaque - whatever is dramatic.The word "bits" could be a different color or different size or different font than the word "naughty" Maybe do something playful with the letter i in the word bits?
OVERALL LOOK; Edgy, clean, sophisticated. bold, fresh. Please refer to the attachments for more art direction and concentrate on using CLEVER graphics and INTERESTING use of word maps, different sizes of fonts to communicate our message. See the attached powerpoint for more art direction. ON THE BACK COVER YOU MIGHT WANT TO USE THE IMAGE NOTED BELOW THAT SAYS "YOU ROCK" and underneath it add ...with NaughtyBits!