We want an 11x17 printed landscape which folds in half into 8.5x11. For mailing, it then should fold into 8.5x5.5.
The newsletter should be visually powerful, incorporating our logo (attached to brief), color scheme and overall sophisticated feel. Our identity is one that is very clean and together and the newsletter should leverage this look and feel.
Underneath our logo should be (similarly to how Hard Rock Cafe has its cities) the words: South Padre Island, TX | Westchester County, NY
Our tagline, "You Can Recover (add trademark)" should be used.
Our web address should be featured prominantly. It is http://www.originsrecovery.com
The newsletter should be organized into sections for various topics of discussion. They are as follows:
Main Article - front page
Origins News: Page 2
Alumni Corner: Page 2 (Bottom Right)
Testimonials from Origins Alumni: Page 3 (top half)
A Word from Staff: (bottom half page 3, divided into two sections, left/right)
Page 4 - because we are a rehab, the area exposed during mailing cannot idenrify the piece of mail as coming from a rehab, therefore, we want the return address section to simply have our logo (not our name) and our return address: 3100 Carlisle, Ste. 210, Dallas, Texas 75204
Design watchwords to think about: Warm, Healing, Clean, Professional, Hopeful, Luxury
winner uploads in both .ai and .pdf.