How Ifs started their print or packaging design journey
Who are you known as?
Bajo Cero 100% Tequila
Tell us a bit about who you are and the people you reach
We are an importer/wholesaler of two premium 100% agave tequila's Silver & Reposado. We launched both products in Canada in 2007. We are now launching into the USA and would like to have a revamped label!
What inspires you and how do you envision the design for your business?
1. Our bottle is simple...we want a TRENDY, SLEEK and SOPHISTICATED design
2. When creating the label, please send us the front and back label and keep in mind that we have two types: Tequila Silver (White) & Tequila Reposado (Light Honey Color).
3. Open Creativity welcome!
- Bajo cero will be targeted to middle America, primarily in California, Nevada, Chicago and Texas.
- Our key retail price points are $25 to $35
Also note Bajo Cero translated in English means Below Cero because we recommend serving it chilled!!
Quote to give you visual:
"Through Mexico's long, complicated, often violent history - from Aztec warriors to the Spanish conquistadores to Pancho Villa to the drug gangs of today - one drink, an ancient sacrament and gift from the gods, has remained a constant in the culture: tequila"