Wynn Fitness Clubs, http://www.wynnfitness.com
Full service Health Club chain with 6 locations in the GTA (Toronto, Canada). Grew from 1 to 6 locations in only 3 years. Clean, well-maintained clubs with great customer service and fun activities and programs (see website for some additional information).
Current audience is 20-50 years old. would love to target the 85% of population that has never worked out in a gym before (fear of failure...).
1. Offer - ONLY $10 per month * (*with fine print as in flyer concept attached)
2. Phone number and map of location
3. size restrictions maximum height 6 inches, width 10 inches
4. current design is too boxy, plain and flat
5. this is a two sided flyer
6. stay away from "typical" Gym pictures, looking for something new, different