The right designer is just a click away

We've curated the best product label designers so you can find the right expert and request a quote instantly.

101
Projects
25
Repeat clients
90%
Responds within 24 hrs
Top Level
4.94
(145)
301
Projects
43
Repeat clients
84%
Responds within 24 hrs
151
Projects
27
Repeat clients
94%
Responds within 24 hrs
Top Level
4.99
(84)
84
Projects
22
Repeat clients
100%
Responds within 24 hrs
Top Level
4.97
(113)
128
Projects
34
Repeat clients
94%
Responds within 24 hrs
819
Projects
436
Repeat clients
94%
Responds within 24 hrs
Top Level
4.99
(78)
91
Projects
43
Repeat clients
94%
Responds within 24 hrs
60
Projects
20
Repeat clients
84%
Responds within 24 hrs
Top Level
4.99
(88)
184
Projects
23
Repeat clients
100%
Responds within 24 hrs
Top Level
5.0
(53)
51
Projects
24
Repeat clients
98%
Responds within 24 hrs
118
Projects
22
Repeat clients
100%
Responds within 24 hrs
151
Projects
38
Repeat clients
86%
Responds within 24 hrs

Custom label design: creative ideas from professional designers

There’s no better platform to get a label design. With two ways to work, you get the design you want, in the manner that works best for you. No templates. No robots. No frustrating apps. Just a 100% unique product label.

Run a label design contest

Designers from around the world enter your contest by sending you ideas. You give feedback to create the ideal label design.
Everything you need feature highlighted
by Cross the Lime

Hire a professional label designer

Tell us what you’re looking for and we’ll match you with the perfect design partner. Or, if you’d prefer, browse portfolios and pick your own.
10+ designers feature highlighted
by Martis Lupus

We’re your creative partner

No matter how you choose to work, rest assured you’re working with the best. All of our designers are hand-vetted and rated, and our team provides 24/7 support.
100% money-back guarantee feature highlighted
by pmo

The label design process

Create a design brief.

1. Describe your perfect label

Our creative brief makes it easy to describe your vision for the perfect label design and set your budget.

Pick your winning design.

2. Find an amazing design partner

We’ll help you connect with professional designers to bring your vision to life. You’ll collaborate and give feedback to create the ideal label design.

Get dozens of designs.

3. Get a label you love

We’re your creative partner from start to finish. Once you finalize your design, we’ll transfer the copyright and send you the image files.

Any style, any industry. Our label designers do it all.

We’ve been the leader in online graphic design since 2008. Check out our clients who love their label designs:
£949
25-45 men and women are the majority, but older people like it too. Global and all income levels. Great for health condi
116
entries
11
designers
£949
Typically 21-35 year old men, however we still target a fairly large audience of women too. Global (UK speaking countrie
57
entries
12
designers
£727
Our customers are anyone interested in making their own natural cosmetic products. This ranges from those making simple
203
entries
17
designers
£629
88
entries
19
designers
£448
Middle-class women, aged around 23 - 65.
120
entries
14
designers
£399
92
entries
19
designers
We saved a spot for your label design.
Start a contest
£239
Product is for Dog and Cat owners.
70
entries
18
designers
£399
People with pond fish, all sizes, all genders, across the UK, usually mid-aged and older. The product is budget-priced b
68
entries
6
designers
£239
a key ingredient for making marinades, salsas and sauces. Medium in heat.
146
entries
14
designers
£239
Adults 25+, Unisex The demographic is not particularly specific, it's a broad customer base.
104
entries
13
designers
£949
Our target market is women and men from 25 - 100 years old! Typically more women are buying the product, they tend to b
215
entries
12
designers
US$799 USD
We are targeting families for household treats. We expect to sell this to grocery stores, retail chains, grab and go ch
112
entries
20
designers
Check out our Product label customer reviews (4.8 average from 260 ratings)

Professional label designs, no matter your budget

We guarantee that you’ll get a great label no matter what your budget is. If you hire a designer, you can negotiate a budget that works for both you and your designer. If you launch a contest, we offer four fixed-price options.

Bronze
£239
Silver
£399
Gold
£629
Platinum
£949
Design concepts (approx.)
Design concepts (approx.)
30
40
50
40
100% money-back guarantee
100% money-back guarantee
Full copyright ownership
Full copyright ownership
Mid & Top Level designers only
Mid & Top Level designers only
Top Level designers only
Top Level designers only
Dedicated manager
Dedicated manager
Prioritized support
Prioritized support

Your burning label design FAQs, answered.

Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file. 

Plus, you’ll get the full legal copyright, so the design will be all yours.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.

Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.

The more you give the designers, the better they can design labels for you!
In a design contest, designers from all over the world submit concepts unique to your brief. You choose finalists, give feedback to hone the designs and ultimately award your favorite label as the winner. If ideation and seeing a variety of different design styles is important to you, we’d recommend a design contest.

On the other hand, if you have a clear idea of the style and direction you’d like to take with your label, or if you have a more complex design project, like a product with many label variations, it’s best to start a project with a freelance designer.
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.

Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.

Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.

When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.

This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
At 99designs, we’re dedicated to building the world’s largest community of talented, professional designers. Every designer must apply and be accepted to work on our platform. Designer applications are reviewed by human design experts, and accepted designers are classified as either Top, Mid or Entry-Level. At 99designs you can feel assured you’re working with an expert.

Let’s talk!

Our smart and friendly client support team is available 24/7 to guide you through the creative process and answer all of your questions. Send us an email or call to speak with an actual human.

Designs ahead! Let’s ride.
Designs ahead! Let’s ride.
by DSKY