nathan Jk got their new product label by running a design contest:
Antique bourbon whiskey label for a farm-to-bottle distillery
Check out nathan Jk's Product label contest…
Food & Drink
We make small-batch whiskeys and bourbon from raw, locally sourced grains using a hammer mill and pot stills. Wholly owned and operated by my wife and I, Rio Brazos Distillery is the first licensed spirits plant in Brazos County, dedicated to the use of slow, hands-on processes to produce superior whiskies. We believe that, like most cooking techniques for premium foods, technology has not improved much in the past century. Our cooking and distilling process is based on steam power. All of our controls, valves, and instruments are manually operated. Our grains are cooked in small, single batches in the open under atmospheric pressure. This gives us greater control over our product's quality and flavor than can be had in large distilleries that use pressure cooking and continuous-feed column stills. Rio Brazos Distillery Bourbon has been aging – first in virgin, charred 30-gallon whiskey barrels and now in eleven-year-old, used bourbon barrels – for almost a year now and is almost ready to be bottled. It is made in small batches from whole rye, barley malt and Texas-grown corn that we crush in our hammer mill, cook, ferment, and distill in pot stills. We already have two products on the market now, but the bourbon is our labor of love. These first two batches, enough to make a couple thousand bottles, were all made by mashing 100 gallons of whiskey wash at a time and fermenting in 55-gallon drums. It took us months to make a very small amount of whiskey. We are making a lot more dog per day now, but most of that is being put in barrels to age, so we will only have a small amount of bourbon to start. Our whiskies, especially the bourbon, are intended to appeal to professional men and women aged 45 to 65 living in affluent metropolitan communities. Our first two products both were given fanciful brand names in addition to their type and class, preceded by "Rio Brazos Distillery" word logo. In contrast, our bourbon will not be given a fanciful brand name. It is titled simply "Rio Brazos Distillery Bourbon" and will be put in a completely different bottle and packaging. It will still have the shiny, hand-dipped wax closure and tape seal, but we will decide on a color after we decide on the label. This is because we want this product to stand alone as a premium bourbon with the rest of the top-shelf bourbons. We have put a lot of time, money, and yes, sweat, into every bottle of this bourbon and we need a package and label that reflects that dedication.
What's your vision?
We want a proud, bold, vintage whiskey label that visually stands out from others when viewed at a distance of fifteen feet eye-level on a store shelf. Emphasis should be placed on elegant and easy-to-read text. The bourbon is manufactured much the same as it would have been during the Second Industrial Revolution, so the label should reflect the same spirit of a time of when everything was improving and nothing was impossible. The bottle is a 750-ml whiskey bottle (see picture and drawing) that mimics a Bordeaux bottle. The label must measure at least 3.5 inches wide by 3.5 inches tall and at most, 4.5 inches wide by 5 inches tall. The attachment labeled COLA_app_bourbon.jpg contains the wording on the label as approved by the federal Alcohol and Tobacco Tax and Trade Bureau. All text, except for the health warning, has to appear in the order shown. The lines of text must also appear in the order shown. The font size must be the same size or larger for each letter. The health warning statement can be changed, but must still comply with federal regulations. See: http://www.ecfr.gov/cgi-bin/text-idx?SID=7199bb5abde4c0ec3e6954719af913a7&mc=true&node=se27.1.16_122&rgn=div8 The main index of labeling regulations (CFR 27.5) can be found at: http://www.ecfr.gov/cgi-bin/text-idx?c=ecfr&sid=0b1336cf26cbf0cd359ebd43d02b8706&rgn=div5&view=text&node=27:18.104.22.168.3&idno=27 We really like the color maroon, specifically, a dark maroon known as Aggie Maroon (PMS AGGIE MAROON C=15 M=100 Y=39 K=69). It works well in background or midground elements. It is proud, yet classy, and has a powerful sentimental following for thousands of Aggies. Preference will be given to designs that feature this color, the more the better.
Yes, we are in Texas. And yes, we refer to ourselves as Aggies. But we are not cowboys. Our bourbon has nothing to do with ranching or horses. We do not wear oversized hats, spurs, or chaps, and I cannot remember the last time I had to shoot someone with my six-shooter. So please: no ten-gallon hats, mustangs, lasso borders, bull's horns, barbed wire, etc.
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
nathan Jk collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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