What industry do you think your business is most related to?
Food & Drink
Golden Frog Productions (Please DO NOTt use this in any part of the design)
15˚ Rows (or) Fifteen Degree Rows
Description of the product
This brand is named because the winery through years of scientific analysis determined if the rows of vines were planted at a 15-degree angle it allowed for the perfect amount of sunlight during the morning while offering some shade from the leaves during the hottest part of the day. This planting at 15˚ has greatly increase not only the consistency of the grapes from vintage to vintage but also increased the quality.
Description of the product target audience
College educated, urban, professionals. It will likely be split 55% men 45% women
New ideas added - Although we have seen a lot of designs that are font driven (which is great) we would love to see more that add a design to it. We would like to see a complimentary design that implicitly reminds people of a vineyard or grape or grapevine but does it in a way that is artistically interesting yet not literal. We are looking for this label to look elegant yet still impactful so things like textured labels, foils and embossing are always a possibility.
For this design we want to invoke the spirit of the vineyards without a traditional image (drawing and photo). This is not a traditional Argentinean wine, so we want the label to be different and stand out on a crowded shelf. We are certainly open to a variety of styles from:
1)No vineyards and just a dynamic and memorable type face with a graphical design
2)You could show a vineyard or vineyard row or part of a vineyard, but it should be done in a way that is not literal and more graphically interesting.
3)Use a combination of both
No matter what direction you go the brand name needs to be easy to read (we are open to a wide variety of fonts) and the name need to be clearly visible from 5 feet away. This bottle should not look like a traditional wine label and we see the differences coming in the artistic style or imagery you use.
All designs should be on a red Bordeaux bottle and the label should also have the varietal and vintage which will be – Malbec 2017