samantha.stanway got their new product label by running a design contest:
ASTRONAUT Wine in a can: Going boldly where no wine has ever gone before.
Check out samantha.stanway's Product label contest…
Food & Drink
Other color requirements
Not married to them but icy blue, chrome or sparkling silver, cream could be nice. Visually, we could do a space theme, but even cooler direction may be to just use the name and a minimal, white design.
Description of the product
Range of wines in cans - a Chardonnay (white), a Rosé, and a Red Blend. Design any one you wish, just bear in mind that we plan to make these three wines. THE CONCEPT: Cans are boldly going where no wine has gone before. (boats, bonfires, beaches… maybe someday even to outer space). ASTRONAUT is fun, daring, and futuristic… and let's face it, wine glasses would be an impractical mess on a spaceship! Americans are pioneers who love conquest and innovation. This USA wine in a can will be one of the trailblazers to elevate aluminum cans as more than a fringe format for wine. Our vineyards are in Red Mountain, Washington: a hot, up & coming winegrowing region. Without the established reputation of California, Australia and Europe, we have freedom to innovate with this design. Nielsen data states that canned wine sales grew 43 percent in the U.S. from June 2017 to June 2018. While still a tiny portion of the industry, it is one of the fastest growing categories (now a $45M business) largely thanks to millennial drinkers. We wish to bring a new type of consumer to this growing category through a fun and approachable – but premium-looking - can that still looks upscale. This Brand will create a new market for wine, as well as draw from the existing pool.
Description of the product target audience
• 40% male 60% female • 25-35 years old • North American, emphasis on USA • Metropolitan/Suburban • Likes to travel, dine-out with friends • Considers self a “foodie” – in the sense that they like to post pics of interesting food in restaurants. May not cook much at home though. • Wine is preferred beverage of choice. Vodka/mix drinks close second. • Liquor Purchase decisions driven by retail merchandising and occasion/usage. • Very active on social media; frequently posts product pics as status symbol (ie: legs in a beach chair, hand holding up champagne flute, plate of macaroons, shopping bag from the Chanel store, etc) • Typically buys wine in big-box stores or restaurants, not online or through a wine club • Influenced by attractive people on social media
We need a slim can (like the redbull can) designed to look sophisticated and upscale, yet Fun-loving and easy to understand. Wine packaged in cans is still a new concept, and many people still associate it with gross, cheap wine. This wine is delicious! We will sell the wines as single cans and perhaps in a 4-pack box. Whichever designer we select will get additional paid work from us to design the box. The first launch will be a Rosé wine (very pale, salmon pink liquid), but we'll quickly launch a Chardonnay (white wine) and a Sauvignon Blanc (white wine) and probably a red blend later in the same range so keep that in mind. Vibe of the package should be: • Youthful (not stuffy) • Polished • I love packages that draw inspiration from classical old world labels, but modernizes them (could have a crest, a crown, a watermark like Whispering Angel or a badge like Miraval, will put “v. 2017”, classic fonts and borders) -- think: classic luxury with a new world twist. Please include • “Rosé” • v. 2018 • Washington State Should have easy-to-interpret specs on back of can (alc %, sweetness scale, ml’s etc) maybe: Horse Heaven Hills, Washington State (tbc) *have included a photo of the back of a can that formats this in a smart way*
What to avoid
• Cartoon, animation (looks cheap) • Fun is welcome, silliness is discouraged
187 ml slim can
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
samantha.stanway collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Nuestro mercado son 57% hombres de entre 24 y 45 años y 43% mujeres de entre 30 y 45 años. Con un nivel de ingreso B- /
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