It will be same packaging (with minor variants) for a range of Agri products i.e. 'Lentils', 'Fortified Oats', 'Chickpeas' and 'Almonds'
Description of the product
- Australian grown product (supporting farmers)
- High quality food made in Australia
- Sustainable sources
- Clean and healthy food alternative
- Highly nutritious
- Natural & Non GMO
Description of the product target audience
Health conscience individual, seeking healthy, natural food sources. Supporter of Australian farmers and growers, who wants high quality, premium product.
Targeting retail domestic market initially.
We are an existing 100% australian agricultural commodity exporter. We promote high quality, sustainable, traceable, Australian grown agricultural products. We are diversifying our business and expanding into the retail market both within Australia and overseas market.
We would like a label for use in product packaging. Ideally the same label design to be used for multiple products, changing a few variants for each type. We are yet to determine packaging specifics so versatile label is required.
Imagining a double sided label, it should include area for:
- nutritional panel - back
- ingredient list - back
- short recipe - back
- 3 -4 health claims - front
- best before date - ?
- 'Made in Australia' - front
- Storage instructions - back
- company 'story' - ?
We would like a very clean design, with minimal graphics and unnatural colours, and we would like to focus on our nutritional panel and story.
We would like to describe each product’s content and how it will benefit the consumer. We want this to be the main attraction for the customers view.
What to avoid
Please no significant changes to ADA logo
(Although we would like the word 'Australia' to be included in the solid bar underneath the 'ADA')
Approx 15cm x 8cm sticker label (however not yet finalised)
Please include 'Agri Direct Australia | Food' in the yellow bar