Cerveza Bóruma got their new product label by running a design contest:
Beer bottle label for a Mexican craft beer
Check out Cerveza Bóruma's Product label contest…
Food & Drink
Description of the product
Craft lager beer made from quality ingredients (just water, malt, hops and yeast). Designed to be more like traditional european beers instead of using corn or rice syrup to cheapen the cost and result in less flavour.
Description of the product target audience
Target audience: Only sold in Mexico, mid-to-upper income level, 30+ mainly male but don't want a "macho" brand so I can also appeal to female market.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Cerveza Bóruma collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Young adults with a medium income level. We are located in the Atlanta, Georgia area.
Lifestyles consumers, wine lovers.
25-50 male/female truck drivers that play video games and care about their health.
People that love sauce. People that love to cook and eat. Foodies or people that want a high-quality sauce.
Product will be hand delivered by only to residents of one town- Libertyville, IL. This is a midwestern US town that is