Men and women in the United States, specifically New York. Active lifestyles, potentially health conscious. Looking for alternative ways to consume protein. Or meal replacement alternatives to protein bars and shakes.
The product will be placed in the diary section. It is refrigerated and needs to stand out on the shelf. This is a completely new product category, there are no current competitors.
Those tired of eating protein bars that taste like candy or cardboard and are fed up mixing protein shakes.
A wholesome balance of carbs, fats and proteins, Protein Pudding was born as an alternative to bars, shakes, and yogurt. No sugar, no preservatives, non-GMO, and Gluten Free. Ready-to-eat mornings, afternoons, and nights.
Product is sold in 7-Elevens, supermarkets, deli's and boutique marketplaces in the New York tri-state area.