Old Ox Brewery got their new product label by running a design contest:
Bright, fun and playful beer label for our Washington, DC area brewery
Check out Old Ox Brewery's Product label contest…
Food & Drink
Old Ox Brewery
Apricot Sky Blonde Ale
Description of the product
This beer will be packaged in a 16oz can. The beer is a blonde ale brewed with apricots. It is light, crisp and refreshing with a pleasant fruitiness. It should evoke feelings of summer vacation.
Description of the product target audience
Craft beer enthusiasts. They are typically working professionals between the ages of 28 - 49. About 60% male and 40% female.
I am looking for a background illustration and text for the beer name. I have included a label template.
What to avoid
Please do not use red as more than 30% of the overall design.
The label template provided (overscheduled_16oz...ai) includes the correct dimensions for the project.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Old Ox Brewery collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Old Ox Brewery
Very responsive and professional. His design was a great fit for the work outlined in my creative brief. Once selected he worked quickly to tweak the design based on my feedback. Highly recommend.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Trendy beer drinkers attracted to unique design
Adults 18 -50 Female • FarmStrong FoodHouse: Pennsylvania Amish Country + The Biggest Little Farm (Documentary) + Gree
Man & Woman 25 - 50. Health Conscious. Like Gluten Free. Clean Label.
Our target audience is the aspiring high-end wine consumer that looks for a crafted, small-batch, and value wine. It can