mark7Z got their new product label by running a design contest:
A cool label to take Break-A-Whey to national distribution
Check out mark7Z's Product label contest…
Food & Drink
Description of the product
All natural, High protein, Low fat, Low sugar Frozen yogurt. We really focus on giving people the option of a true all natural high protein frozen yogurt.
Description of the product target audience
People who want all natural products. Those who want or need additional protein in their diets. This can include Athletes, Elderly, parents wanting a nutritionally focused treat, and those focused on a healthy lifestyle. Male and female, all ages, middle income and higher.
We’re adding five more flavors this spring and are taking this opportunity to try a new label. There is a label for both the container and the lid. As there are multiple flavors of the product the label needs to allow for this without major changes. We’ve included a PDF that has the current label for our existing flavors, Chocolate and Vanilla. The labels contains some of the requirements as below: 1: Nutrition Label 2: Ingredients 3: Kosher Symbol, It’s the triangle with CRC inside of it, the word dairy and the number 524 below it. 4: Barcode 5: The “Manufactured for” information, the block of text to the right of the barcode 6: Product size: 18 fl oz / 322 g Additional must haves: 1: The website: breakawhey.com (not .net like the current label) 2: The logo, attached, which to note does not include the ribbon on the current container. So the ribbon is not part of the logo. 3: product description: "all natural high protein low fat low sugar frozen yogurt" Product attributes that we believe should be emphasized: The protein content 30g per container The caloric content 280 calories per container High Protein Natural Ingredients Gluten Free Kosher Organic Cane Sugar No Added Gmo’s No Artificial Flavors No Artificial Colors No Artificial Sweeteners The new flavors for mockup, just use vanilla’s barcode and ingredients: Mocha Coffee Vanilla Cinnamon Vanilla Creamsicle Chocolate Mint On the current label there is a character by the name of Maxx. Attached in the SVG file is Maxx and his sister Kara. These can be, but do not need to be, used. Use your own discretion As far as the lid we would think the brand, flavor and protein content should be displayed. Overall we want a new look. Something different. Thank you for your time. w
What to avoid
Do not use the word 'shake' from the old label as we no longer describe it as a shake. It is frozen yogurt.
9.84x4.13 inch Container Label 3 inch diameter Container Lid
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
mark7Z collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We'd like the bottle to appeal to a large demographic, from ages 20-60+, men and women.
21 years old and up!