sebastian8 got their new product label by running a design contest:
Create an amazing and classy coffee bag label
Check out sebastian8's Product label contest…
Food & Drink
01 Espresso / 02 Kaffee
Description of the product
We are bohnenfreude. A German coffee brand and start up. Your name means translated bean delight and stands for handcrafted roasted coffee. So we try to push a new brand into the coffee market which has fundamental historic roots in the coffee craftsmanship of roasting and is only focussed on the essentials: good taste specialty coffee for a nice price in retail. Because of economies of scale we will only have two different varieties: 01 Espresso and 02 Coffee. Our Logo is still in development but you'll find a working draft in the attachment. We would like to achieve an association of our product with the daily life of people. With bohnenfreude you have a piece of home with you everywhere. Our brand should therefore combine coffee tradition and a reduction to the essentials with a modern appearance. This should also be reflected in the label. But our label must also stand out from the mass of coffees in retail. We are planning to use a white paper like coffee bag. We love dark green for maybe the background of the label. But this is up to you. All in all we hope to receive a classy and outstanding label design.
Description of the product target audience
People from daily life, but with an appreciation for good food, tradition and social environment. Obviously they have a higher income and love high quality brands and food.
Front Label (sticker in the dimensions 140mm (height) x 115mm (width)) for a white coffee bag: Key Elements: - Logo "bohnenfreude - Name of the Coffee: 01 Espresso or 02 Kaffee - very low in acid / bitter-free & well tolerated - gently roasted according to traditional craftsmanship - Special roasting process produces chocolate, nut and caramel aromas ( - optimized for fully automatic coffee machines - Icon: only hand picked coffee beans - Quantity (500g or 1kg) - whole beans - website: www.bohnenfeude.de Backside Label: - Address (Company) (Bohnen & Soehne UG; Alte Leuner Str. 55; 35619 Braunfels) - barcode for retail - website (www.bohnenfreude.de) - Short text about bohnenfreude (Zeit für mehr bohnenfreude. Erwecke den Barista in Dir und lass uns deinen täglichen Kaffee wieder zu einem Erlebnis machen. Bei bohnenfreude konzentrieren wir uns nur auf das Wesentliche: beste Kaffeebohnen gepaart mit handwerklicher Rösttradition in Deutschland.) - Note: „Mindestens haltbar bis: siehe Schweißnaht“ // For your understanding: Best before: See weld seam (of the bag) - Note: „Unser Kaffee ist ein Naturprodukt und enthält keine künstlichen Aromen.“ // For your understanding: Your coffee is a natural product and does not contain any artificial aromas. - list with the benefits (5 Bullet points with checkmark): ❤ AROMATISCH & BEKÖMMLICH - Ausgewogener Kaffee mit Noten von Schokolade, Nuss und Karamell. Säurearm und Magenschonend. ❤ TRADITIONELL - Handwerklich mit viel Liebe frisch im Trommelröster geröstet. ❤ NACHHALTIG - Die Kaffeebohnen stammen von kleinen, ausgewählten Kooperativen aus Brasilien, Indien und Uganda. ❤ ÖKOLOGISCH - Umweltschonende Verpackung: Papier FSC-Zertifiziert und Recycelbar. ❤ OPTIMIERT - Ausgewählte Bohnen & spezielle Röstung für die Zubereitung im Vollautomat und Siebträger
What to avoid
Please remember that we don't need a packaging design. We need a label design: A Sticker which we can glue an a white paper like coffee bag (as you can see in the attached photo).
140mm (height) x 115mm (width)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
sebastian8 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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