Create an awesome, bold label design for this game-changing plant-based food brand

Food & Drink

Zest

https://www.instagram.com/zest.plantpower/?hl=en

Zest

We're Zest. We're here to champion the enjoyment & benefits of plant-based eating. We're a range of delicious plant-based pestos and pasta sauces.

Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple mid-week meal when I get in from work that's tasty and nutritious but is zero effort' - My lunch - 'I want something that can easily add flavour to my lunchbox without needing to spend hours meal prepping.' - Versatility - 'I want something that's always in my cupboard and can make a huge range of meals. People who enjoy tasty plant-based meals.

Key things looking to change: - Revolutionary design not evolutionary - bold new designs. - There is scope to change the logo if needed. - Label needs to make the brand look natural but not outdated. - Stand-out on shelf and being brave is the key. - Current characters can be used if wanted. Included powerpoint attached to show vision of similar brands and some initial ideas on Zest.

N/a - looking for bold new options & designs. Not included brand guidelines at this stage as keen to have this open to your creativity and vision.