fraser.munro got their new product label by running a design contest:
Create an awesome, bold label design for this game-changing plant-based food brand
Check out fraser.munro's Product label contest…
Food & Drink
Description of the product
We're Zest. We're here to champion the enjoyment & benefits of plant-based eating. We're a range of delicious plant-based pestos and pasta sauces.
Description of the product target audience
Plant-based / Vegans are primary current users. Consumer need states include: - Midweek meal - 'I want to make a simple mid-week meal when I get in from work that's tasty and nutritious but is zero effort' - My lunch - 'I want something that can easily add flavour to my lunchbox without needing to spend hours meal prepping.' - Versatility - 'I want something that's always in my cupboard and can make a huge range of meals. People who enjoy tasty plant-based meals.
Key things looking to change: - Revolutionary design not evolutionary - bold new designs. - There is scope to change the logo if needed. - Label needs to make the brand look natural but not outdated. - Stand-out on shelf and being brave is the key. - Current characters can be used if wanted. Included powerpoint attached to show vision of similar brands and some initial ideas on Zest.
What to avoid
N/a - looking for bold new options & designs. Not included brand guidelines at this stage as keen to have this open to your creativity and vision.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
fraser.munro collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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