How wouter.kwakernaak started their product label journey
Who are you known as?
Oud Reuchlin & Boelen
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Oud Reuchlin & Boelen is the largest distributor of wines and wine concepts active in the Dutch on trade market. The wines are mainly listed as a housewine in the Café-Bar segment, as well as Premium Quality Cafes and some restaurants. The current clients prefer to have a classic wine with excellent value for money.
What inspires you and how do you envision the design for your business?
One of our private label brands is called “Couperin”, a range of 10 different wines from France (Luberon / Bordeaux / Cotes du Rhone / Ventoux / Loire). As these labels are not fancy and attractive nowadays and totally not in line with each other we’re looking for a re-launch of this range with a label to create synergy between the 10 different wines, with respect to the heritage of the wine and it’s region, but very “2015”.