This is a natural supplement. It's a one-of-a-kind blend of Curcumin & Kava. It's for reducing inflammation, aches & pains, and stress. It increases energy, promotes healthy rest, and just makes you feel good.
Description of the product target audience
This is for people who want to feel happier & have more energy. They don't like common medications & drugs. They prefer things to be natural & safe. They don't have much time. There's people counting on them. They have big goals & aspirations. They just want a brand they can trust who isn't going to screw them over. They tend to earn more than the average person. A lot of parents or athletes. Mostly women but still men love this product as well. Our audience is split between younger people ages 25-35 who are fed up with unnatural solutions causing their problems to get worse... and people between 40-60 who want to get their health on track before any serious issues pop back up. Or maybe they had a health scare from a doctors visit & are ready to make a drastic change.
This is the label to go on the outside of the bottle. We want it to radiate love, confidence, NEW & ONLY, and natural. We want to be BOLD. We want to stand out from the other labels / supplements that exist in the world. We should pop from the shelf. Something people haven't seen much before. Leave room to highlight the benefits of the product. Leave space to briefly share who we are as a brand & what we stand for & against. There shouldn't be too much detail in the label. Just something that catches people's eye immediately. The text we put on the bottle is what will make people fall in love with us. The design is just to get people to stop & pick up the bottle to read what it says. To start you can draft some text for the benefits & who we are as a brand based on what I've shared in this brief. Once we agree on the design / template, i'll come in and edit the text to make sure it's really on brand and resonates with our ideal customers. Also, attached to this brief is an image of our original label & images of our finished product. I'm not in love with how the original label turned out but feel welcome to use the text from the original label in your draft.
What to avoid
No crazy small details. We want to be bold, confident, transparent, and stand out from the crowd. The text should be easy to read. The design should POP from the shelf. We want to stop people dead in their tracks to pick up the bottle and read what we have to say. Please see the Artwork SPEC attached to this brief. We HAVE to follow the guidelines given in that SPEC. Otherwise this will become very expensive for us. Thank you very much! :)