I am extremely pleased with the desings that were provided, the direction taken by the designer and the excellent response time in providing these designs. I found the work to be exceptional.
How leah.whigam started their product label journey
Who are you known as?
CSM Bakery Solutions
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
CSM Bakery Solutions is the #1 bakery manufacturer in the world. We make a variety of different finished and unfinished goods such as cakes, cupcakes, muffins, cookies, icings, fillings, donuts, etc. You name it, we make it in the sweet category! The target audience for this project are consumers who shop at Ingles Supermarkets. Ingles is coming out with a new cake line and they need a sticker to go on the cake dome packaging to identify it as a premium line. More details in the next box!
What inspires you and how do you envision the design for your business?
Summary: Ingles Grocery Stores has an 8” and a 5” upscale, homestyle cake line they want to promote.
Design Background: Pictured on the next slide is the bakery/deli area in Ingles. Ingles uses contemporary wood and stainless steel letters to do a lot of their signage. They describe their style as rustic modern. So I’d like the backgrounds to take on either a modern wood approach or something similar that would match the vibe of the bakery but also portray an “upscale” cake line.
Copy: We need some options to say “Ingles Homestyle Cakes” and some that say “Homestyle Cakes” depending on if the dome already has the “Ingles” logo engraved in the top.
I’d like to see a few different shapes and sizes with different backgrounds. Could I see two different background options in each of the following shapes?
The stickers/labels need to fit an 8” dome and a 5” dome. I’m thinking they should stay around the 2” height and 2” – 3” widths depending on the shape.
Please see my ppt file. It has all the details and also pictures.