amy_lee got their new product label by running a design contest:
Create a calming tea-focused label for anxiety supplements
Check out amy_lee's Product label contest…
Medical & Pharmaceutical
We sell L-Theanine branded as the "AnxieTea Pill" to inform those suffering from anxiety and stress that there is a natural alternative, an amino acid found in tea (L-Theanine), that can help them without negative side effects of prescription anxiety medications.
What's your vision?
We are looking for a clean, modern, minimal design with a focus on green tea and green and white colors. This is a calming, anti-anxiety supplement. The label should reflect this. We need a 2.5 x 6" bottle label design. The label will be printed on a 150cc HDPE white bottle. There should be three sections: Front of bottle: - Brand name "AnxieTea" is clearly and largely displayed. The "i" should have tea leaves as the dot (see attached logo file for an idea). "AnxieTea" should be readable and eye-catching. Try to creatively incorporate the idea of "AnxieTea Pill" (like anxiety pill). This brand-name is a key component of the design. - Design should be tea focused to promote the concept of L-Theanine being naturally found in green tea leaves. Feel free to get creative here. Some ideas: tea pot pouring green tea into a cup, tea leaves - "L-Theanine" and "Dietary Supplement" should be subtly displayed somewhere on the front, smaller than the AnxieTea logo. - "Promotes Relaxed Alertness" should be displayed to summarize and advertise the outstanding effects of the supplement - 60 Vegetarian Capsules should also be displayed *For Side 1 & 2 ideas, please see the attached label example* Side 1: - Supplement Facts should be displayed (see attached PDF for supplement facts). - Other Ingredients: vegetable cellulose capsule - Suggested Use: 1 capsule 1 to 2 times daily with a glass of water - At the bottom, display "Recycle," "Made in the USA," QR, and barcode. Side 2: - Room at the top for a paragraph or two about the product (to be added later) - Include: "*These statements have not been evaluated by the Food and Drug administration. This product is not intended to diagnose, treat, cure, or prevent any disease." - At the bottom, the AnxieTea logo from the front should be displayed with the test "Manufactured for and distributed by AnxieTea." Try to creatively incorporate a link to the website: http://www.anxieteapill.com
We are looking for the design which can most effectively incorporate the ideas of the "AnxieTea Pill" and "green tea" into the label design while maintaining a clean, minimal feel. If possible, it is best if any text fields can be edited later in the event of a change in marketing strategy. If anything is unclear, please do not hesitate to ask. Let's work together to create a soothing green tea design. We want to see what you can do!
US$299 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
amy_lee collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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