matt vl5 got their new product label by running a design contest:
Create a capturing, super premium label for Western Australian winery
Check out matt vl5's Product label contest…
Food & Drink
Our Brand Credaro Wines, is a family winery from Margaret River in Western Australia. We are one of the oldest grape growing families in the region with over 140 hectares of vineyard. We have two labels, our flagship Credaro and our entry label Beach Head. Our target audience is 20-45 years and being sold in all area's, bottleshops, cafe's and restaurant's. We are now starting to export internationally, mainly into Asia.
What's your vision?
We require a wine label for a Chinese market. It will retail for about $15- 40AUD. We have come up with several sub- brand names for you, to base your design around. You only have to chose one and we have no preference of any. We only need one design for this project, but if we do end up liking more than one of the designs, we will happily award the same prize money for the other winning designs, since we are giving you 3 options to chose from. Two Capes - Within the Margaret River Wine Regions there are two prominent capes ( Cape Naturaliste and Cape Leeuwin) on the very south western corner of Australia. Both capes create a very maritime, moderate environment for the vines to live in. Peaceful Bay- The Margaret River Wine Region is home to one of the the most pristine, north facing bays in the world, Geographe Bay. The bay is very popular, with its white sands an very calm water conditions. If you are looking for imagery, Google: Busselton Jetty, Meelup Beach and Eagle Bay. Hidden Vale- In the region there are many vales and valleys along the coastal ridge. Across our vineyard's we have several locations where you cannot see the vineyard due to the valleys. Please create a label for a 2014 Shiraz. We will be looking for a wrap around single label rather than a front and back label. I will attach one from another winery for you to view (Rose and Thorn). Copy the format of this label. I will provide all side label information. In terms of branding. The wine is under the Credaro brand, but it's a stand alone wine. The focus will be one of the 3 names you chose and also Margaret River (the wine region). Don't put the Credaro branding in your design. We will require this label to print ready. Many thanks for considering our contest. I have had to make the opening round short, because of the importer. If you get something to me as soon as possible I will take that on board when choosing the finalists and you will have more time then to finish your designs. Thanks again and we hope you will take part in it.
Just to remind you of the short time frame. I have to submit some concepts tomorrow night, (Western Australian time +8.00). There will be more time to finish the labels in the finalist stage. Sorry again about this short time frame, I understand it isn't a very realistic initial time frame for the concept's, but I hope you still take part in this contest.
A$999 Gold package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
matt vl5 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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