Please make sure label designs include the below content:
[Company name]: Nelly's Cold Brew Coffee
[Distribution info]: Nelly’s Cold Brew Coffee, Jupiter Florida 33469 (can be featured on back or side of label)
[Unit info]: 10.5 fl oz
[Additional content requirements]:
-"Ingredients: coffee, water"
Optional to include:
-Made with Organic Beans (optional but recommended, can use different copy variations if preferred)
*Note: Product label will not launch with these elements, however please incorporate with placeholders to show how label can evolve over time.
Please also make sure label designs will fit within label that is 3 inches tall wrapping around up to 7.25 inches. It is not required for designs to wrap the full 7.25 inches but that is the maximum length available.
I have also added an image of the bottle we will be using for reference.
-Preferred color combination is white and bright/"electric" blue that will pop against amber color of bottle
-Product name should be clearly legible
-Masculine look preferred
-Not a requirement, but I seem to be gravitating to more of a rustic/distressed font. Again not a requirement and might not work with all designs, but just wanted to mention
Also, while I really loved all your designs the initial feedback I received during testing is that there might be a slight disconnect between coffee and the bike theme for consumers. I still want to keep the original bike concepts that were submitted alive, but would love to see an alt version(s) not as closely tied to the bike theme, still keeping in mind the above mandatories.
Finally, what I would really love to see in these labels is a unique look or font/design that can be pulled through to other promotional collateral I plan to develop that can be identified with Nelly's Cold Brew Coffee.
Thanks again for all your great work, and I will reply to individual designs with more specific feedback.