amanda.folsom got their new product label by running a design contest:
Create a label for a cold brew coffee launch--blank canvas!
Check out amanda.folsom's Product label contest…
Food & Drink
Our organization is a coffee company that currently produces cold brew coffee sold in an amber bottle similar to a beer bottle. Our target audience is really anyone who enjoys drinking coffee, however we would like to appeal to drinkers who value organic products and a healthier lifestyle.
What's your vision?
I would like a label designed for the cold brew coffee bottle, that will either be printed on a sticker label or printed directly onto the bottle, so please keep in mind color contrast of design against amber color of bottle. The look and feel of the design should be cool, crisp, trendy and clean. We're trying to convey that this product is "healthy" and may include mention that we use organic coffee beans. I want this label to be unique and break through the clutter of all the other cold brew coffee products out there.
Please make sure label designs include the below content: [Company name]: Nelly's Cold Brew Coffee [Distribution info]: Nelly’s Cold Brew Coffee, Jupiter Florida 33469 (can be featured on back or side of label) [Unit info]: 10.5 fl oz [Website]: nellyscoldbrew.com* [Additional content requirements]: -"Keep Refrigerated" -"Ingredients: coffee, water" -Barcode FPO* Optional to include: -Made with Organic Beans (optional but recommended, can use different copy variations if preferred) -EST/ESTD 2015 -Recycle Logo *Note: Product label will not launch with these elements, however please incorporate with placeholders to show how label can evolve over time. Please also make sure label designs will fit within label that is 3 inches tall wrapping around up to 7.25 inches. It is not required for designs to wrap the full 7.25 inches but that is the maximum length available. I have also added an image of the bottle we will be using for reference. -Preferred color combination is white and bright/"electric" blue that will pop against amber color of bottle -Product name should be clearly legible -Masculine look preferred -Not a requirement, but I seem to be gravitating to more of a rustic/distressed font. Again not a requirement and might not work with all designs, but just wanted to mention Also, while I really loved all your designs the initial feedback I received during testing is that there might be a slight disconnect between coffee and the bike theme for consumers. I still want to keep the original bike concepts that were submitted alive, but would love to see an alt version(s) not as closely tied to the bike theme, still keeping in mind the above mandatories. Finally, what I would really love to see in these labels is a unique look or font/design that can be pulled through to other promotional collateral I plan to develop that can be identified with Nelly's Cold Brew Coffee. Thanks again for all your great work, and I will reply to individual designs with more specific feedback. Best, Amanda
US$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at £239.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
amanda.folsom collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
She followed the design brief to a T and offered various options which was very much appreciated. When I saw her design come in, I knew it was the winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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